Henderson Group Digital
HGD-2026-014
June 2026
Custom Website Proposal

Prepared for
Be The Change Recovery.

A complete custom website built around the creative direction of the approved homepage demo — engineered for trust, growth, and long-term ownership.

be-the-change-recovery.com
Homepage preview
Welcome

We build premium websites
that earn trust and grow brands.

A note from Henderson Group Digital

We're a small, deliberate digital studio focused on websites that signal credibility from the first frame — designed with editorial care, engineered for performance, and owned outright by our clients.

This proposal outlines exactly what we'll build for Be The Change Recovery, how we'll build it, and what your investment looks like. No surprises. No filler.

Project Vision

The homepage demo was designed specifically for you.

Every section, every typographic choice, every color is a deliberate response to Be The Change Recovery's mission. Once approved, the homepage becomes the creative foundation for every page that follows — a single, cohesive identity across the full site.

be-the-change-recovery.com
Homepage preview
Homepage Preview

Built for every screen.

A pixel-precise, responsive system from 1920px desktops down to the smallest phones.

desktop
laptop
tablet
mobile
Website Goals

Outcomes we're designing toward.

Increase Credibility

A polished digital presence that signals expertise and trust.

Improve User Experience

Clear pathways from curiosity to conversion on every device.

Increase Inquiries

Strategic CTAs and intake flows engineered for response.

Mobile Experience

A flagship mobile experience that performs everywhere.

SEO Foundation

Technical SEO baked in from day one — built to be found.

Long-Term Growth

A platform that scales as your programs and reach expand.

Website Structure

A clear, intentional information architecture.

Root
Home
About
Speaking
Coaching
Books
Media
Contact
Privacy Policy
Terms of Service
Included Features

Everything included.

Custom Design
Responsive Development
SEO Foundation
Google Analytics
Inquiry Forms
Performance Optimization
Security Configuration
Accessibility
CMS Editing
Testing
Launch Support
Development Process

How we'll get there.

Step 01
Discovery
Step 02
Planning
Step 03
Design
Step 04
Development
Step 05
Review
Step 06
Launch
Step 07
Support
Investment

Custom Website
Design & Development

$2,500
One-time engagement
What's included
  • Fully custom website
  • Responsive design
  • SEO foundation
  • Contact forms
  • Performance optimization
  • Testing
  • Launch
Project Reservation Fee

Every project begins with a $1,000 Project Reservation Fee.

This secures your project in our development schedule and allows us to begin planning, design, content integration, and development.

The remaining balance can be paid using one of the payment options below.

Payment Options

Flexible terms.

The $1,000 Project Reservation Fee is required before work begins. Choose how you'd like to handle the remaining balance.

Recommended
Option One
Pay Remaining Balance at Launch
Project Reservation Fee
$1,000
Remaining Balance
$1,500
Due prior to website launch.
Option Two
3 Monthly Payments
Project Reservation Fee
$1,000
Remaining Balance
3 monthly payments of
$500
Option Three
6 Monthly Payments
Project Reservation Fee
$1,000
Remaining Balance
6 monthly payments of
$250
Included With Every Website

6-Month Complimentary Launch Support.

Every website includes a complimentary six-month launch support period.

6
months of complimentary support

For the first six months after launch, you'll receive ongoing care designed to keep your website performing at its best.

  • Up to 1 hour of website updates, content changes, or technical support each month
  • Priority email support
  • Technical guidance
  • Peace of mind knowing your website continues to receive support after launch

Unused monthly support hours do not roll over.

Additional support beyond the included monthly hour is available at Henderson Group Digital's standard support rate of $30/hour.

Client Ownership

100% Client Ownership.

Upon receipt of the final project payment, full ownership of the website is transferred to you.

  • Full ownership of your website
  • Administrative access
  • Website files
  • Hosting access (if applicable)
  • Domain ownership (if registered in your name)
  • CMS ownership
  • No vendor lock-in
  • Freedom to transfer or manage your website at any time

"We build long-term relationships by delivering exceptional service — not by locking our clients into our platform."

Why Henderson Group Digital

Four reasons it works.

01

Custom Design

No templates. Every pixel intentional, every page composed by hand.

02

Performance

Engineered for speed — fast pages convert, slow ones don't.

03

Built For Growth

An architecture that scales with your organization, not against it.

04

Long-Term Partnership

We earn trust through service, not vendor lock-in.

Timeline

Four weeks to launch.

1
Week 1
Planning & Content
2
Week 2
Development
3
Week 3
Review & Revisions
4
Week 4
Launch
Next Steps

From here, forward.

  1. 01
    Choose payment option
  2. 02
    Approve proposal
  3. 03
    Submit content
  4. 04
    Begin development
  5. 05
    Launch website
Henderson Group Digital
Proposal Approval

Your project starts with the $1,000 Project Reservation Fee.

Once your proposal is approved, we'll contact you to schedule your kickoff meeting and begin gathering project content.

Approve & Begin